Frequently Asked Questions

With how fast technology changes, it is recommended you audit your website at least once every two years. When designing a website, be sure to keep in mind developing a design that will withstand the test of time. We abide by the idea that simple and minimalistic design that delivers information quickly and easily will always be in.
If you are not sure whether your website needs to be updated, request one of our free website audits that will identify potential areas of improvement and issues that you might be having with your website technology.

Yes, all of our website designs and development of websites will be optimized for the five standard screen sizes (large desktop, laptop, tablet, phablet, and mobile phone). Over 50% of website traffic comes from mobile devices so we put a huge emphasis on making sure that your website performs on every single screen that someone might be viewing your site on.


This question depends on what type of business you are in, but, in general, websites should consist of the following pages: Home, About the Company, Services/Products offered, Case Studies/Testimonials, Blog, and a Contact Us page.
If you are not sure what needs to be included on your website, don’t worry. Our team of experts always performs deep research & analysis of your business to make sure that we are including all of the exact pages you need to make your product or service shine.

A blog is extremely important because it allows you to do these things:
1. A blog allows you to consistently update your website with new and pertinent information about your business or the industry that you are in. Constantly updated websites are important because it tells search engines that the website is up-to-date and keeping up with the latest trends.
2. Gives you the opportunity to show that you are an expert in your specific industry by posting articles about specific topics that are related to your business.
3. Gives you plenty of shareable content to post on social media and reach new potential clients.
4. Allows you to target extremely specific keywords that may be low-hanging fruit that could generate a large influx of traffic to your website.
Blogs are so important to help generate traffic to your website and better search engine rankings. We cannot stress this enough.

Every business website is different. Websites will fall anywhere in the range of $5,000 to $100,000 depending on the complexity of the project. Sites that require customization will be on the higher end of the spectrum versus websites that only require basic information and minimal functionality.

We create the best websites in the business. The difference between our websites and the “other guys” is that we are business people that use digital marketing to grow your business. Most digital agencies fall under the category of “creative agency” or “design agency”.
When we are building your web presence, we are thinking about how your website is going to generate revenue and then we take a conversion-oriented approach to design and make sure that your website is technically configured to rank for the keywords that your business operates within. Our websites are clean, well laid out, professional, minimalistic, conversion-oriented, SEO optimized, and designed to grow your business by generating leads and sales.

No, and the reason is simple. While these platforms work well for ma and pa-type shops, they do not perform as well as other platforms when it comes to search engine rankings and do not allow us the flexibility to create a site that is designed for conversion and search engine ranking results. Another drawback is that they are SaaS platforms which eventually changes you every month which makes the situation be termed as a Rental One, this leads to having nothing under ownership. Ones you failed to make a charge or the charge gets failed for any reason the website can go down the next day.

We use whatever tools and technology will be most effective for your business. We will determine what platform makes the most sense for your business and then design and develop your site based on that. But, for specifics, we are well-versed in platforms like WordPress, Joomla, Magento, Drupal, Custom PHP-based sites, and many more.


Of course! All of our projects start with a design phase that is based on a website questionnaire that takes into account your likes and tastes. The other great part? We design until we get it right, which means no revision limitations like other companies have.


Good websites turn traffic into customers, rank for search results, and allow end users the flexibility to use the platform easily. Bad websites do the complete opposite. We build the good kind and train you on how to use the platform after development to make sure that you know what you are doing and can continue to use your business investment.

It all starts with a strong and technically sound website. A company can go out and pay a boatload of money for an incredible website design, but if the website does not generate traffic, what good is it? We make sure that we configure your website to the highest technical SEO standards, which ensures that any additional promotion of your website will be worth it. A poorly configured website from a technical SEO standpoint will suffer no matter how much effort goes into the SEO process.
With that being said, just because you develop a new website does not mean that it will come up in search engine rankings automatically, especially for competitive keywords. The website is important, and without it, you will fail from an SEO standpoint, but the promotion of the website after development is just as important.

Yes, of course. More often than not we look to do a complete website re-design, but only if it is needed. Sometimes websites only need slight technical SEO configurations and a few minor adjustments to the design. There is no reason to re-design a well-designed website. Instead, we can take the existing design, maximize the technical SEO configurations, and then begin promoting the website online.

Yes and no. More often than not we make a recommendation for where your business website should be hosted and handle all of the configuration to get your website on that hosting platform. If you have an existing hosting account we can also work with that, but we still might make a recommendation to switch hosting platforms if you are on one that does not give you the most bang for your buck.
When websites require more specific hosting requirements we have the ability to offer custom hosting solutions through third-party vendors.
Your hosting is extremely important because a lot of times it determines your website speed, which is an important ranking and conversion factor.


This question depends on the functionality requirements of the website. Website projects can range anywhere from six weeks to a few months. With Digital Software Labs, we will take you through the following development process no matter how simple or complex the project is: Planning and Discovery, Site Architecture, Content Development, Design, Development, Launch, and Warranty.

Yes. We stand by our products and service 100% of the time. We have a 6-day bug testing period that normally allows us to hash out any bugs or issues that we may be experiencing. However, if something breaks on your website unexpectedly, we will be there to fix it and get you back up and running assuming the break was not caused by some other additional developer that was working on the site.

Yes, yes, and yes. You own everything we design and develop. Don’t trust web developers that make you pay a monthly fee and then threaten to turn off your website if you stop paying.

Digital marketing is the promotion or advertisement of your product, service, or business online or via the Internet. Depending on the business type, goals, or where the business is at in its business life-cycle, the efforts may vary. It is important to work with a marketing team that understands your goals and knows how to create a comprehensive strategy to be able to identify the most profitable channels.
Digital marketing consists of many different types of marketing strategies, but the spectrum of services generally consists of website design and development, search engine optimization, pay-per-click advertising, social media marketing, and content marketing strategies like blog writing, video marketing, and email marketing. Even within the above strategies are subsets of the different types of digital marketing.
Each of these services plays an important role in a strategy. Your business may need some or all of them depending on many different factors.
Digital marketing has shifted the paradigm of marketing from one that uses an outbound approach to one that uses an inbound marketing approach. Inbound marketing helps businesses generate traffic to their website and turn website visitors into paying customers.

Having a website is not enough. The internet has become one of the most competitive spaces and everyone is competing for the mass amounts of traffic and users online. While a website is extremely important and serves as the foundation for your online marketing presence, it is just that, a foundation. Promotion of your website via other digital marketing channels is important to set your business apart and give you every opportunity to attract new visitors, which will hopefully turn into new customers.

Digital marketing is the promotion of your brand and the service you need to battle against competitors that do not only exist locally but now exist nationally and internationally against your business.

With a strong online presence and digital marketing strategy, the opportunity to scale your business successfully is enormous. Digital marketing presents an opportunity for exponential business growth and ROIs that are better than any other marketing strategy.

Most of our services are six-month and twelve-month contracts that are offered at discounted rates for extended service periods. We do not offer month-to-month marketing agreements because of the intense preparation and research it takes to get a campaign up and running and positioned to be successful. We prefer longer deals because digital marketing does not generate results overnight, especially if you are tackling efforts like social media marketing and search engine optimization. The further a digital marketing campaign gets from commencement the more successful the campaign will be. Why? Because we get the opportunity to optimize the campaign based on real market data AND platforms optimize utilizing machine learning and AI capabilities to drive better marketing performance.

As a rule of thumb, general marketing expenditures are recommended to be around 10-20% of overall revenue, but there is no exact answer. One of the most important numbers is determining what the ROI is of any marketing investment. The only wrong amount to spend on digital marketing efforts is $0. Doing something is much better than doing nothing at all.

Our team will help you calculate the right ROI of your marketing investment to understand the opportunity that our team can present to your business. We are focused on performance and ensuring that we understand the lifetime value of your customers and/or clients will help you understand the multiple that can be expected from a marketing strategy. We prefer to work with aggressive businesses that are looking to scale up their businesses as quickly as possible.

In order to get started you have a few different options:

1. Click the Get In Touch button at the top of the screen and send us a message through our online Contact Us form.
2. Email us at [email protected], [email protected]
3. Call us at:
+1 (804) 409-3099
+44 (124)-494-1084
Contacting Digital Software Labs will be worth your time. You will get to speak with our expert marketers and gain insight into your company’s marketing options and how you can benefit from our digital marketing and advertising services.

All of our products and services come with personalized support from our amazing team. We pride ourselves on providing the best customer service possible and making sure that we are available 24/7 for your support.

At the end of the day, we are marketing consultants that are here to assist your business in any way possible and help you grow your business into everything you ever dreamed of it being. We will be there to give you honest advice and answers at every given moment.


Digital Software Labs is focused on performance marketing and advertising strategy. Our goal is to drive incredible ROI and help your business grow.

We provide comprehensive digital marketing and advertising plans and we will be your right-hand marketing team. We are a Certified Google and Facebook Partner that knows how to get results for your business. All of our team members are certified digital marketing experts.

Our commitment to you is that we will do everything in our power to supplement your business with a robust and effective marketing team that is hungry to drive success to your business. We are competitive and we LOVE to win.

SEO stands for search engine optimization. Search engine optimization is a way to optimize your website to rank for specific keyword searches and also promotes your website to do the same.

In layman’s terms, Google wants to return the best websites for the specific search query. Our SEO efforts will tell search engines that your website is one of the best for the query that the user is searching for online.

There are two main factors that go into SEO: on-page optimization and off-page optimization.

On-page optimization is an effort in which we technically configure the content and information that is on your website to rank for specific keyword searches. This effort might include things like updating meta tag information, adjusting content on specific pages, or configuring your website with a blog in order to promote content.

Off-page optimization includes the work we do to promote your website outside of your own website. This can include things like guest blog writing or press release writing. Digital Software Labs handles all of these efforts for you.

An SEO strategy is one that is going to pay dividends down the road. We like to use this analogy for SEO efforts:

Imagine trying to push a large boulder. At first, it is extremely hard to get the giant object that is not moving to start moving. But, once you start to apply more and more pressure and energy, the boulder slowly begins to move. Once the boulder starts to move it becomes easier and easier to get the boulder to move faster and faster. At some point, if you’re not careful, the boulder will be rolling out of control. This is the same as SEO efforts.

Earning SEO rankings do not happen overnight because there are many other competitors that are either better positioned or have been putting in SEO efforts for a longer period of time. But, once your website starts to see increased rankings then it is like a chain effect. Traffic will increase more and more as we place you higher in search rankings and things will start to grow exponentially month-over-month as we continue to add more and more relevant content and information that leads back to your website.

SEO efforts drive organic traffic to your website that you do NOT pay for. PPC, or Pay-Per-Click, drives traffic to your website that is paid for. SEO is a long-term effort with lasting results vs. PPC which is more of a quick injection of traffic that does not have the same long-lasting effects.

It depends and we offer NO guarantees. Anyone that does offer you guarantees might as well be a snake-oil salesman. SEO takes time, effort, and patience. When we first start, we normally target lower competitive keywords with average amounts of traffic since these are easier to rank for. As time goes on and we gain more ground on the lower competitive keywords we will start to target the more competitive keywords.
Generally, ranking improvements can take anywhere from 3-6 months, with lasting effects generally coming in at around one year. The beauty is that SEO rankings if maintained, will be extremely beneficial for you in the future and will create incredible ROI as time moves forward. The only wrong decision you can make in regard to SEO is doing nothing at all.

SEO is like a snowball rolling downhill. At first, it starts out small and slow, but as efforts increase and more and more SEO efforts are added, the snowball begins to get bigger and bigger and starts to roll down the hill out of control. The same will happen with your website traffic!

Yes, we also set you up on our state-of-the-art reporting dashboard that compiles your entire online presence and puts it into one central place for you. This dashboard is incredible and lets you get a snapshot of your business presence online instantly. The dashboard comes with 24/7/365, up-to-the-minute reporting.

SEO is important because it helps to make your presence and visibility online much more prominent. When performing SEO efforts, we are creating valuable information and social proof that leads online users back to your business. This inbound marketing strategy is so incredibly valuable and will allow you to reach potential customers that you might not have ever reached in the past. A strong SEO strategy can take your business from zero to one hundred and create an impenetrable force online.

No, but we are confident that with our services, your traffic will only increase and your visibility online will only continue to grow. We pride ourselves on being extremely transparent, which is why we provide you with weekly, monthly, and annual reports whatever you opt for.

Local SEO is designed around keyword searches that include a geographical region. For example, an auto shop in Southern California is not going to want traffic from New York because they would not be able to service this client. Local SEO targets keywords that might be structured like this, “auto repair shop orange county”.

National SEO is the exact opposite. National SEO focuses on a national effort and keywords that are more general and not location specific. A national SEO campaign would be ideal for an e-commerce company that is selling products nationwide vs. locally.


Search engine rankings change so often because search engines are constantly trying to improve and provide better information for the users using them. For this reason, SEO ranking factors are constantly changing and adjusting. This is why it is important to have someone like us constantly monitoring your online presence and making adjustments to your strategy when online search rankings factors change.

An SEO strategy consists of many different factors, but some of them include on-page technical SEO configuration, content re-writing for SEO purposes, meta tag implementation, rich snippet implementation, blog writing, press release writing, informational content writing, guest blog writing, social media marketing, video marketing, and content distribution.

We manage and create content for the following social media platforms: Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and TikTok.

We manage and create content for the following social media platforms: Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and TikTok.

Yes, we ask that you grant us access (Administrator) to your accounts in order for us to do our job correctly.

Social media is an incredible way to tap into potential customers over and over again. It is also a great platform to increase brand exposure and awareness. It is said that we must interact with customers almost 17 times before they are ready to take action with our business. Social media is a great way to keep a consistent message and presence with your potential customers. Your customer expects you to be on social media and the platform allows you an opportunity to get people talking about your business. Social media is a great way to connect and interact with existing customers and influence potential ones.

No. Certain social media networks are better for certain business types. We will analyze your business and then determine what’s best suited for your business and your business goals. We make sure that you are on platforms that will generate results and not waste your time.

Content marketing is so important because it drives potential customers to your website. By creating valuable pieces of content you are able to show potential customers that you are an expert in your industry and might offer products or services that can help them.

Think of the content that is created for content marketing as a lead magnet. This content, in the form of blog posts, videos, or email campaigns, is used to supply valuable information to your potential customer in hopes that they come to your site and then see that you can solve their problem with your own products or services.
Content marketing is also a great way to increase SEO rankings and it gives us something to post on social media that will allow us to continuously tap into our followers or new potential followers.

Digital Software Labs offers all different types of content marketing including, but not limited to, blog post writing, guest blog writing, article writing, SEO content writing, video creation, email campaigns, and much, much more.

We both work together to determine what questions or concerns your potential customers might have and how we can answer them for them via our content.

For example, if you offer cleaning services, you might write an article on the best cleaning products. If someone is struggling with cleaning their home, they might search for this topic. The goal is to get them on your website via this article and then hopefully they would just rather have you clean their home and they contact you. It’s that simple!

There is no “best form” of content marketing. Again, it all depends on your business and the industry that you are in. As the marketing experts, we at Digital Software Labs will help you determine what the best strategy is going to be for your business moving forward.

The content that is created will be used in many different ways for your business. The content can be used to do the following:

1. Share on Social Media<br>
2. Send Out in an Email Blast<br>
2. Post on Your Website<br>
4. Use for Physical Marketing Material

Digital Software Labs

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