Have you ever thought? Living in the fast era everyone thinks website and application development services, the digital and tech industry make lives perfect. The bitter truth is that it often gets difficult to spotlight your app in the marketplace. Or we can say the universal truth is that there is no success without effort. Whether you are living in the advanced era; you must need smart work to gain the desired result. Optimizing your app on Google Play, become harder today, but no worries we believe there is a “universal law that your efforts always come back to you in the shape of positive results”. We make efforts for you as well as for ourselves to get more downloaded for your app by using effective and advanced SEO strategies.
“The law of least effort is perfect
Harmonious”
Point noted👉: We eagerly invite you to share your thoughts on this statement, do you agree or disagree? Your efforts are worthwhile for us!
SEO History
Discovering various strategies, we found that SEO history began in the mid-1990s. The need for SEO when the first website is launched by Time Berners-Lee. With the time when internet trends become more popular, Danny Sullivan an American journalist, technologist, and entrepreneur. He was known as the founder of search engine optimization, he was the one who also launched search engine optimization strategies. The atomic name called today as SEO is given by Danny Sullivan.
You need to understand Keep first things first.
Always write a roadmap, and prioritize your app goals. Make sure you have made a plan in writing, it helps you what the objective must cater to. Write it down from the app development intuitive till the end. You might wonder how the “first thing first” can help to increase app downloads. Isn’t it? We tell you the truth after the first thing first is the model that helps you manage, focus, avoid, and limit. Here is a simple example; before going for heavy investment in paid advertising, you must ensure you have tried organic search to boost app downloads.
1. Use the app name, title, and subtitle
Observe the website and application development services industry then Select the trending keyword foryour app name title, and subtitle. Because they are the first impression that draws the user’s attention and makes them decide to download the app. Keep in mind that choose the most relevant keywords because the keywords for your app name, title, and subtitle are for the long term. When users install the app with a particular name it become word of mouth. If you change them more often it will become difficult for users to find your app again.
Your app’s core value:
The previous discussion first thing first helps you to understand what your app’s core value offers to users and keep the app name according to it.
Relevancy:
Keep the relevancy among the app name, offering, search volume, and target audience.
2. Keywords:
Analysis of the keywords search volume for downloading the app by users. If there is more search volume of keywords it means there is more chance to download the app. You are thinking how it simple is to find more keyword search volume to rank the app. In most cases, it is not applicable. One of the most important parts of the first is to be aware of what your app is about and your target audience. Help you to understand the relevant keyword research that is more searchable by your target and also relevant to your app’s core value.
. Branded keywords:
Branded keywords strategy is when you use a keyword with a brand name. If your app is new in the market, and no one knows about your app, use the competitor’s brand name. In that way when users search the brand app, they might turn to your app to find the best like you app.
. Non branded keywords:
Non branding keywords are the opposite of branding keywords. In non-branding keywords refer to when you do not mention any brand name. You mentioned common keywords such as trading app, e-payment app, and so on.
. Mix of both keywords:
The best way to apply keywords for your app is the mix both ways. Don’t miss the divided search volume of users, the users who search with branding keywords, and those users who search with common keywords.
3. Descriptions
As a human when you want to describe anything to another human, you use the best wording as simple as the other person can understand. The same goes for the app store algorithm, which defines your app features, benefits, and functions, so users can understand how this app fits their needs. As an opportunity, you have space to describe your app features in a better way. It depends upon your creativity and how your app is worthwhile for them to download your app.
. Describe the primary functions:
Primary functions refer refers what the problem will solve for users and how it strongly fits for the user. Describe it in a more concise, simple, Catchy, and attractive way.
. Localize the app description:
Localizing your app description means, translating the description into a different language, eliminating the cultural barrier to reach out at the broader level.
Conclusion
In a shell, in today’s marketplace, where website and application development services are crowded places to enhance apps become complex. But we encourage you, to have a universal law of efforts where your work pays you the in positive results when you put the positive efforts. Making an app is no more difficult but how to get the download. But no worries we get the powerful SEO tool thankful by Danny Sullivan. The “first thing first” is that your SEO strategy is linked with your app name, title, and subtitle. Moreover linking the app’s core value and the keyword of it helps to find the target audience. The use of effective keywords either in branding keywords, non-branding keywords, or a combination of both plays a crucial role in Google Play. Your app also needs an intro in terms of description. Describe the app’s primary function and consider localizing the app description in a different language to reach global audiences.