{"id":216,"date":"2023-12-26T17:27:05","date_gmt":"2023-12-26T17:27:05","guid":{"rendered":"https:\/\/digitalsoftwarelabs.com\/casestudies\/?p=216"},"modified":"2024-01-05T18:05:32","modified_gmt":"2024-01-05T18:05:32","slug":"hy-vee-newton","status":"publish","type":"post","link":"https:\/\/digitalsoftwarelabs.com\/casestudies\/hy-vee-newton\/","title":{"rendered":"Hy-Vee Newton"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"216\" class=\"elementor elementor-216\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d41743 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d41743\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-037986e\" data-id=\"037986e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-682a706 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"682a706\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-821a7fd\" data-id=\"821a7fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-335dc5b elementor-widget elementor-widget-heading\" data-id=\"335dc5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Hy-Vee Newton\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce3aa7 elementor-widget elementor-widget-heading\" data-id=\"8ce3aa7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">brand awareness<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c8ff9 elementor-widget elementor-widget-text-editor\" data-id=\"74c8ff9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tCome once for the deals. Come back for the feels.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d800484 elementor-hidden-mobile\" data-id=\"d800484\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-70dc27b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70dc27b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-901fba7\" data-id=\"901fba7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e998fe1 elementor-widget elementor-widget-image\" data-id=\"e998fe1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1702\" height=\"630\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee19.jpg\" class=\"attachment-full size-full wp-image-1435\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee19.jpg 1702w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee19-300x111.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee19-1024x379.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee19-768x284.jpg 768w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee19-1536x569.jpg 1536w\" sizes=\"(max-width: 1702px) 100vw, 1702px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ba2ed38 elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default\" data-id=\"ba2ed38\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bd9363e\" data-id=\"bd9363e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2c20fa elementor-widget elementor-widget-spacer\" data-id=\"e2c20fa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c77d8b3 elementor-widget elementor-widget-heading\" data-id=\"c77d8b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Background\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d97dcb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7d97dcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tHy-Vee Newton is an employee-owned supermarket located in the heart of Newton, Iowa. It\u2019s a full-service supermarket with a Market Cafe, bakery, delicatessen, floral department, dine-in and carryout food service, wine and spirits, pharmacy, HealthMarket, and Starbucks.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5d48c9c\" data-id=\"5d48c9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3356942 elementor-widget elementor-widget-spacer\" data-id=\"3356942\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d87908 elementor-widget elementor-widget-heading\" data-id=\"2d87908\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Approach\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29f3a26 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"29f3a26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIn an always-on world, social media has become an important touch point in the customer experience. Yes, even in the frozen foods aisle. In order to stay connected with their price-conscious audience, Hy-Vee embraced brand storytelling through social channels.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1289c3a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1289c3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c5b3378\" data-id=\"c5b3378\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5951c71 elementor-widget elementor-widget-image\" data-id=\"5951c71\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee6.png\" class=\"attachment-full size-full wp-image-1441\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee6.png 1200w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee6-300x300.png 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee6-1024x1024.png 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee6-150x150.png 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee6-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-ba0ed04\" data-id=\"ba0ed04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cdbbef elementor-widget elementor-widget-image\" data-id=\"9cdbbef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee3.png\" class=\"attachment-full size-full wp-image-1442\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee3.png 1200w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee3-300x300.png 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee3-1024x1024.png 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee3-150x150.png 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee3-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4e8dd28\" data-id=\"4e8dd28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7938354 elementor-widget elementor-widget-image\" data-id=\"7938354\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee5.jpg\" class=\"attachment-full size-full wp-image-1443\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee5.jpg 1200w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee5-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee5-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee5-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee5-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d4efb2e\" data-id=\"d4efb2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6afd6ac elementor-widget elementor-widget-image\" data-id=\"6afd6ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee2.png\" class=\"attachment-full size-full wp-image-1444\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee2.png 1200w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee2-300x300.png 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee2-1024x1024.png 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee2-150x150.png 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee2-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80117f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80117f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e52859\" data-id=\"3e52859\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e0e9bed elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default\" data-id=\"e0e9bed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ed50ee4\" data-id=\"ed50ee4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51e5c8d elementor-widget elementor-widget-spacer\" data-id=\"51e5c8d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a266023 elementor-widget elementor-widget-heading\" data-id=\"a266023\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">our approach\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f12cd6d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f12cd6d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-864441a elementor-widget elementor-widget-text-editor\" data-id=\"864441a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTaking fans behind the counter and beyond the name tag.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6ed1fe3 elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default\" data-id=\"6ed1fe3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-eb90a80\" data-id=\"eb90a80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c3f5b7 elementor-widget elementor-widget-spacer\" data-id=\"3c3f5b7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9ceb4d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b9ceb4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">steals and deals\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13bcc11 elementor-widget elementor-widget-text-editor\" data-id=\"13bcc11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe bottom line: Hy-Vee Newton has the best deal in town. A constant stream of (creative) cost-focused content made that value proposition crystal clear.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6740380\" data-id=\"6740380\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8490f7e elementor-widget elementor-widget-spacer\" data-id=\"8490f7e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3affc7b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3affc7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">consumer education\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8301407 elementor-widget elementor-widget-text-editor\" data-id=\"8301407\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tPrice conscious and always on the go, we showed a young generation of shoppers how Hy-Vee can give them solutions to maximize their time and dollar.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9407e05\" data-id=\"9407e05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1081220 elementor-widget elementor-widget-spacer\" data-id=\"1081220\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc48527 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bc48527\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">human storytelling\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c614fad elementor-widget elementor-widget-text-editor\" data-id=\"c614fad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAs a new chain in a small town, it takes a familiar face to win the trust of the locals. We shined the spotlight on Hy-Vee\u2019s passionate employees to remind people there\u2019s a smile in every aisle.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-747f3b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"747f3b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5def425\" data-id=\"5def425\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-373f4e9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"373f4e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ebc466\" data-id=\"6ebc466\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e8e26a elementor-widget elementor-widget-image\" data-id=\"0e8e26a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee17.jpg\" class=\"attachment-full size-full wp-image-1502\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee17.jpg 1200w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee17-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee17-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee17-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee17-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-47030c4\" data-id=\"47030c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d69fc6 elementor-widget elementor-widget-image\" data-id=\"7d69fc6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee13.jpg\" class=\"attachment-full size-full wp-image-1503\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee13.jpg 1200w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee13-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee13-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee13-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee13-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29eb84a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29eb84a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31c23e4\" data-id=\"31c23e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2c6f306 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"2c6f306\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-67ae48f\" data-id=\"67ae48f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8369839 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"8369839\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.17.0 - 01-11-2023 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#3f444b}.elementor-widget-blockquote blockquote .e-q-footer:after,.elementor-widget-blockquote blockquote .e-q-footer:before,.elementor-widget-blockquote blockquote:after,.elementor-widget-blockquote blockquote:before,.elementor-widget-blockquote blockquote cite:after,.elementor-widget-blockquote blockquote cite:before{content:none}.elementor-blockquote{transition:.3s}.elementor-blockquote__author,.elementor-blockquote__content{margin-bottom:0;font-style:normal}.elementor-blockquote__author{font-weight:700}.elementor-blockquote .e-q-footer{margin-top:12px;display:flex;justify-content:space-between}.elementor-blockquote__tweet-button{display:flex;transition:.3s;color:#1da1f2;align-self:flex-end;line-height:1;position:relative;width:-moz-max-content;width:max-content}.elementor-blockquote__tweet-button:hover{color:#0967a0}.elementor-blockquote__tweet-button span{font-weight:600}.elementor-blockquote__tweet-button i,.elementor-blockquote__tweet-button span{vertical-align:middle}.elementor-blockquote__tweet-button i+span,.elementor-blockquote__tweet-button svg+span{margin-left:.5em}.elementor-blockquote__tweet-button svg{fill:#1da1f2;height:1em;width:1em}.elementor-blockquote__tweet-label{white-space:pre-wrap}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button{padding:.7em 1.2em;border-radius:100em;background-color:#1da1f2;color:#fff;font-size:15px}.elementor-blockquote--button-skin-bubble 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i,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%)}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:before{content:\"\";border:.5em solid transparent;border-right-color:#1da1f2;position:absolute;left:-.8em;top:50%;transform:translateY(-50%) scaleY(.65);transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#f9fafa;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#f9fafa;border-left:7px #f9fafa;border-style:solid;padding-left:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#f9fafa;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote .e-q-footer{flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote .e-q-footer{flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote .e-q-footer,.elementor-blockquote--align-center .elementor-blockquote__author{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tWe were thrilled with the work that DSL provided and<br> look forward to working with them again in the future.\n\n\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Todd Fox, Hy-Vee Newton Store Director<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38fa4f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38fa4f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d653cb1\" data-id=\"d653cb1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-03fd63d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"03fd63d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b5729b\" data-id=\"0b5729b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35c1dc7 elementor-widget elementor-widget-image\" data-id=\"35c1dc7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"674\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee11.jpg\" class=\"attachment-full size-full wp-image-1510\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee11.jpg 1200w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee11-300x169.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee11-1024x575.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee11-768x431.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f4a08a\" data-id=\"6f4a08a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf77a92 elementor-widget elementor-widget-image\" data-id=\"cf77a92\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee1.jpg\" class=\"attachment-full size-full wp-image-1511\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee1.jpg 1600w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee1-300x169.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee1-1024x576.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee1-768x432.jpg 768w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee1-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-01a906e elementor-widget elementor-widget-image\" data-id=\"01a906e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1272\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee8.jpg\" class=\"attachment-full size-full wp-image-1512\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee8.jpg 1920w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee8-300x199.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee8-1024x678.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee8-768x509.jpg 768w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee8-1536x1018.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a8e47f elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"1a8e47f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3c30d37\" data-id=\"3c30d37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df3b93f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"df3b93f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">our impact\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2894119 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2894119\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba1217 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4ba1217\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>DSL came out of the gate with an updated content strategy, and growth came quick. We saw a +22.7% lift in new Newton-area fans and +20.9% lift in engaged users in our first three months. Overall between July and January, we helped grow Hy-Vee\u2019s healthy Facebook audience by\u00a0<strong>+63.4%<\/strong>. The case for social was sealed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-beb9f99 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"beb9f99\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29f3496\" data-id=\"29f3496\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de0e649 elementor-widget elementor-widget-image\" data-id=\"de0e649\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee12.jpg\" class=\"attachment-full size-full wp-image-1526\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee12.jpg 1200w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee12-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee12-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee12-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee12-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7fda991\" data-id=\"7fda991\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11fbf36 elementor-widget elementor-widget-image\" data-id=\"11fbf36\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1600\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee18.jpg\" class=\"attachment-full size-full wp-image-1527\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee18.jpg 1600w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee18-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee18-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee18-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee18-768x768.jpg 768w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/Hy-Vee18-1536x1536.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f68366e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"f68366e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bf79814\" data-id=\"bf79814\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-847b8b9 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"847b8b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tReady to grow? We&#8217;re ready to go.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1647a25 elementor-align-right elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"1647a25\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">get a proposal<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hy-Vee Newton brand awareness Come once for the deals. Come back for the feels. Background Hy-Vee Newton is an employee-owned supermarket located in the heart of Newton, Iowa. It\u2019s a full-service supermarket with a Market Cafe, bakery, delicatessen, floral department, dine-in and carryout food service, wine and spirits, pharmacy, HealthMarket, and Starbucks. Approach In an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":172,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-awareness"],"_links":{"self":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts\/216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/comments?post=216"}],"version-history":[{"count":88,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts\/216\/revisions"}],"predecessor-version":[{"id":1592,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts\/216\/revisions\/1592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/media\/172"}],"wp:attachment":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/media?parent=216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/categories?post=216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/tags?post=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}