{"id":214,"date":"2023-12-26T17:26:38","date_gmt":"2023-12-26T17:26:38","guid":{"rendered":"https:\/\/digitalsoftwarelabs.com\/casestudies\/?p=214"},"modified":"2024-01-05T18:15:09","modified_gmt":"2024-01-05T18:15:09","slug":"iowa-brag","status":"publish","type":"post","link":"https:\/\/digitalsoftwarelabs.com\/casestudies\/iowa-brag\/","title":{"rendered":"Iowa Brag"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"214\" class=\"elementor elementor-214\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cfa691 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cfa691\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8bb9cd\" data-id=\"f8bb9cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7ed5d55 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"7ed5d55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a4f8084\" data-id=\"a4f8084\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87d7f2b elementor-widget elementor-widget-heading\" data-id=\"87d7f2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Iowa Brag\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b59475 elementor-widget elementor-widget-heading\" data-id=\"8b59475\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">social media campaign\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a13d64 elementor-widget elementor-widget-text-editor\" data-id=\"2a13d64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tAn award-winning social media movement worth bragging about.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b73bde2 elementor-hidden-mobile\" data-id=\"b73bde2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3befb14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3befb14\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-af2ff64\" data-id=\"af2ff64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d238b3 elementor-widget elementor-widget-image\" data-id=\"0d238b3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1008\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag12.jpg\" class=\"attachment-full size-full wp-image-1554\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag12.jpg 1920w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag12-300x158.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag12-1024x538.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag12-768x403.jpg 768w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag12-1536x806.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9c49d87 elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default\" data-id=\"9c49d87\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6daf65f\" data-id=\"6daf65f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad6b38b elementor-widget elementor-widget-spacer\" data-id=\"ad6b38b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d739b9 elementor-widget elementor-widget-heading\" data-id=\"0d739b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Background\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6bcd68 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e6bcd68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"textModule-block block s1 med_s12\"><p>Create a leave-behind at the 2013 University of Iowa Alumni Hawkeye Huddle to showcase why Iowa City is a great place to live, work, and play. At its core, the assignment was more complicated: give those who have loved, and ultimately left Iowa City, the inspiration they need to return. Iowans have trouble boasting about what makes their home so great.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-19cb8f2\" data-id=\"19cb8f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da1aac8 elementor-widget elementor-widget-spacer\" data-id=\"da1aac8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-985e76b elementor-widget elementor-widget-heading\" data-id=\"985e76b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Approach\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccc5331 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ccc5331\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"textModule-block block s1 med_s12\"><p>With the help of clever, shareable content, and a custom Tumblr site to serve as our hub, we made the act of bragging easy, and rewarded. We directed traffic from IowaBrag.com to ICAD Group\u2019s PickYourPace.com, an online destination for information about moving to the corridor. From this marriage of shareable micro-content, to tangible area resources,\u00a0<strong>Iowa Brag was born.<\/strong><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d18807 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6d18807\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-dc0e32f\" data-id=\"dc0e32f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ddedf9 elementor-widget elementor-widget-image\" data-id=\"7ddedf9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag8.jpg\" class=\"attachment-full size-full wp-image-1561\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag8.jpg 1500w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag8-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag8-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag8-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag8-768x768.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-57b927e\" data-id=\"57b927e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c3572a elementor-widget elementor-widget-image\" data-id=\"7c3572a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag2.jpg\" class=\"attachment-full size-full wp-image-1562\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag2.jpg 1500w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag2-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag2-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag2-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag2-768x768.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-a5914d1\" data-id=\"a5914d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea9b3a6 elementor-widget elementor-widget-image\" data-id=\"ea9b3a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag1.jpg\" class=\"attachment-full size-full wp-image-1563\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag1.jpg 1920w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag1-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag1-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag1-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag1-768x768.jpg 768w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag1-1536x1536.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-66a2a25\" data-id=\"66a2a25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b39dd elementor-widget elementor-widget-image\" data-id=\"61b39dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag4.jpg\" class=\"attachment-full size-full wp-image-1564\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag4.jpg 1500w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag4-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag4-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag4-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag4-768x768.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13736b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13736b0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4991e9\" data-id=\"e4991e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cc7bd87 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"cc7bd87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-31618a3\" data-id=\"31618a3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-866ad04 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"866ad04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"textModule-block block s1 med_s12\"><p>In year one, @IowaBrag generated<br \/><strong>1.6 million impressions<\/strong><br \/>on its organic tweets alone.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-101cf5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"101cf5f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-907ac3e\" data-id=\"907ac3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8923e41 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8923e41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1b00fe0\" data-id=\"1b00fe0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c1d0bf elementor-widget elementor-widget-image\" data-id=\"6c1d0bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag14.jpg\" class=\"attachment-full size-full wp-image-1574\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag14.jpg 1920w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag14-300x169.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag14-1024x576.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag14-768x432.jpg 768w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag14-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9a9b39d\" data-id=\"9a9b39d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31ae918 elementor-widget elementor-widget-image\" data-id=\"31ae918\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag16.jpg\" class=\"attachment-full size-full wp-image-1575\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag16.jpg 1920w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag16-300x169.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag16-1024x576.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag16-768x432.jpg 768w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag16-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a0b8026 elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default\" data-id=\"a0b8026\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c7d0851\" data-id=\"c7d0851\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e58589 elementor-widget elementor-widget-spacer\" data-id=\"2e58589\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-236c539 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"236c539\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">built to share\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f0a740 elementor-widget elementor-widget-text-editor\" data-id=\"0f0a740\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t@IowaBrag tweets were retweeted more than 2500 times in its first year. Some second-year posts were shared more than a thousand times individually.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-323ad43\" data-id=\"323ad43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac05d32 elementor-widget elementor-widget-spacer\" data-id=\"ac05d32\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe38b0c elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"fe38b0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">goal crushing\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e455b96 elementor-widget elementor-widget-text-editor\" data-id=\"e455b96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIowaBrag referrals lifted PickYourPace.com visits by 50% in the campaign period, and improved bounce rates by 70%.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-16d2901\" data-id=\"16d2901\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-165329c elementor-widget elementor-widget-spacer\" data-id=\"165329c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4539d48 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4539d48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">word-of-mouth matters\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c55cc32 elementor-widget elementor-widget-text-editor\" data-id=\"c55cc32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t#IowaBrag has been cemented into the lexicon of Iowa supporters, with new hashtag mentions every day.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fdba85 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7fdba85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41ec1a3\" data-id=\"41ec1a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e74fe7b elementor-widget elementor-widget-image\" data-id=\"e74fe7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag3.jpg\" class=\"attachment-full size-full wp-image-1576\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag3.jpg 1500w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag3-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag3-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag3-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag3-768x768.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1bbc277\" data-id=\"1bbc277\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5171bec elementor-widget elementor-widget-image\" data-id=\"5171bec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag2.jpg\" class=\"attachment-full size-full wp-image-1562\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag2.jpg 1500w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag2-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag2-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag2-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag2-768x768.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5880929 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5880929\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-13da49b\" data-id=\"13da49b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25c83ad elementor-widget elementor-widget-image\" data-id=\"25c83ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag10.jpg\" class=\"attachment-full size-full wp-image-1582\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag10.jpg 1500w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag10-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag10-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag10-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag10-768x768.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-90013e5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"90013e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-377760c\" data-id=\"377760c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ad6917 elementor-widget elementor-widget-image\" data-id=\"1ad6917\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag15.jpg\" class=\"attachment-full size-full wp-image-1580\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag15.jpg 1920w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag15-300x169.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag15-1024x576.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag15-768x432.jpg 768w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag15-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cf4d070\" data-id=\"cf4d070\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d99f8e8 elementor-widget elementor-widget-image\" data-id=\"d99f8e8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag7.png\" class=\"attachment-full size-full wp-image-1583\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag7.png 800w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag7-300x150.png 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag7-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4072846 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"4072846\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c7c63d5\" data-id=\"c7c63d5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47cb898 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget__width-initial elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"47cb898\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.17.0 - 01-11-2023 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#3f444b}.elementor-widget-blockquote blockquote .e-q-footer:after,.elementor-widget-blockquote blockquote .e-q-footer:before,.elementor-widget-blockquote blockquote:after,.elementor-widget-blockquote blockquote:before,.elementor-widget-blockquote blockquote cite:after,.elementor-widget-blockquote blockquote cite:before{content:none}.elementor-blockquote{transition:.3s}.elementor-blockquote__author,.elementor-blockquote__content{margin-bottom:0;font-style:normal}.elementor-blockquote__author{font-weight:700}.elementor-blockquote .e-q-footer{margin-top:12px;display:flex;justify-content:space-between}.elementor-blockquote__tweet-button{display:flex;transition:.3s;color:#1da1f2;align-self:flex-end;line-height:1;position:relative;width:-moz-max-content;width:max-content}.elementor-blockquote__tweet-button:hover{color:#0967a0}.elementor-blockquote__tweet-button span{font-weight:600}.elementor-blockquote__tweet-button i,.elementor-blockquote__tweet-button span{vertical-align:middle}.elementor-blockquote__tweet-button i+span,.elementor-blockquote__tweet-button svg+span{margin-left:.5em}.elementor-blockquote__tweet-button svg{fill:#1da1f2;height:1em;width:1em}.elementor-blockquote__tweet-label{white-space:pre-wrap}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button{padding:.7em 1.2em;border-radius:100em;background-color:#1da1f2;color:#fff;font-size:15px}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover{background-color:#0967a0;color:#fff}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover:before,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button svg,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button svg{fill:#fff;height:1em;width:1em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button{padding:0;width:2em;height:2em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%)}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:before{content:\"\";border:.5em solid transparent;border-right-color:#1da1f2;position:absolute;left:-.8em;top:50%;transform:translateY(-50%) scaleY(.65);transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#f9fafa;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#f9fafa;border-left:7px #f9fafa;border-style:solid;padding-left:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#f9fafa;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote .e-q-footer{flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote .e-q-footer{flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote .e-q-footer,.elementor-blockquote--align-center .elementor-blockquote__author{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tIowa Brag has created a vehicle for Iowans to be outwardly boastful about their state, and former Iowans to take pride in where they\u2019ve come from. You don\u2019t just share news now. You #IowaBrag it.\n\n\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Josh Krakauer, Sculpt CEO and Iowa Brag Architect<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-19e4119 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"19e4119\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b908f11\" data-id=\"b908f11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68c61b9 elementor-widget elementor-widget-image\" data-id=\"68c61b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag9.jpg\" class=\"attachment-full size-full wp-image-1599\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag9.jpg 1500w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag9-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag9-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag9-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag9-768x768.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b03adec\" data-id=\"b03adec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70c5c55 elementor-widget elementor-widget-image\" data-id=\"70c5c55\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"598\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag6.jpg\" class=\"attachment-full size-full wp-image-1600\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag6.jpg 598w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag6-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag6-150x150.jpg 150w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b8683e1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b8683e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b82a95e\" data-id=\"b82a95e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3e55de elementor-widget elementor-widget-image\" data-id=\"f3e55de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag13.jpg\" class=\"attachment-full size-full wp-image-1601\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag13.jpg 1920w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag13-300x169.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag13-1024x576.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag13-768x432.jpg 768w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/IowaBrag13-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d242390 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"d242390\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-57574d3\" data-id=\"57574d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e043bd elementor-widget elementor-widget-text-editor\" data-id=\"5e043bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIowa Brag has grown to become a trademarked brand attached to many incredible movements. (It\u2019s also won advertising awards across the Midwest.) A special shoutout to ICAD, Creative Mellen, our passionate community supporters, and Sculpt designers and community managers (Eric, Brook, Mac, Talya) who helped bring the brand to life.<br><br><br>\n\n#IowaBrag with us\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d60f7ea elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"d60f7ea\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook-f\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Facebook<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e809951 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"e809951\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Twitter<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a666b48 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"a666b48\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2b3731f\" data-id=\"2b3731f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5984f3a elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"5984f3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tReady to grow? We&#8217;re ready to go.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad57e5b elementor-align-right elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"ad57e5b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">get a proposal<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Iowa Brag social media campaign An award-winning social media movement worth bragging about. Background Create a leave-behind at the 2013 University of Iowa Alumni Hawkeye Huddle to showcase why Iowa City is a great place to live, work, and play. At its core, the assignment was more complicated: give those who have loved, and ultimately [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":168,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-campaign"],"_links":{"self":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts\/214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/comments?post=214"}],"version-history":[{"count":52,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts\/214\/revisions"}],"predecessor-version":[{"id":1625,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts\/214\/revisions\/1625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/media\/168"}],"wp:attachment":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/media?parent=214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/categories?post=214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/tags?post=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}