{"id":212,"date":"2023-12-26T17:26:10","date_gmt":"2023-12-26T17:26:10","guid":{"rendered":"https:\/\/digitalsoftwarelabs.com\/casestudies\/?p=212"},"modified":"2024-01-05T18:44:55","modified_gmt":"2024-01-05T18:44:55","slug":"metacommunications","status":"publish","type":"post","link":"https:\/\/digitalsoftwarelabs.com\/casestudies\/metacommunications\/","title":{"rendered":"MetaCommunications"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"212\" class=\"elementor elementor-212\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a14800c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a14800c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5caeee8\" data-id=\"5caeee8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e91e682 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"e91e682\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94d27a4\" data-id=\"94d27a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf41176 elementor-widget elementor-widget-heading\" data-id=\"cf41176\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Meta \u2014 B2B social media campaign case study\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1746889 elementor-widget elementor-widget-heading\" data-id=\"1746889\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">social media campaign\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b62efc elementor-widget elementor-widget-text-editor\" data-id=\"3b62efc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tMeta is a B2B enterprise SaaS company. When it came time to own the conversation at a global creative gathering, they called DSL.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d95e82 elementor-hidden-mobile\" data-id=\"3d95e82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4bf9989 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bf9989\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3073da8\" data-id=\"3073da8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-518dbe5 elementor-widget elementor-widget-image\" data-id=\"518dbe5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"485\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/meta_OFFICE_outside.jpg\" class=\"attachment-full size-full wp-image-1629\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/meta_OFFICE_outside.jpg 1500w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/meta_OFFICE_outside-300x97.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/meta_OFFICE_outside-1024x331.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/meta_OFFICE_outside-768x248.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bf72bfb elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default\" data-id=\"bf72bfb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6515a51\" data-id=\"6515a51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d3a5b0 elementor-widget elementor-widget-spacer\" data-id=\"5d3a5b0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e36902 elementor-widget elementor-widget-heading\" data-id=\"2e36902\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Background\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-944d15c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"944d15c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Agency partner\u00a0<span style=\"color: #210a58;\"><strong>MetaCommunications<\/strong><\/span>\u00a0(Meta) is a fast-growing software company creating productivity solutions for the world\u2019s best marketing and creative teams. A home-grown Iowa company, Meta has expanded from a lean startup to a major player with offices in Iowa City, Russia, and Austin, Texas, and boasts a client roster filled with Fortune 500 companies like Pfizer, Allstate, IKEA, 3M, Crate &amp; Barrel, and SONY. Meta is quickly accelerating into a position of great authority, and also great competition, in the marketplace.<\/p><p>DSL was tapped to lead social media audience growth and engagement efforts for their flagship enterprise product, <strong><span style=\"color: #210a58;\">Workgroups<\/span><\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7878118\" data-id=\"7878118\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18d04de elementor-widget elementor-widget-spacer\" data-id=\"18d04de\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34ff5ca elementor-widget elementor-widget-heading\" data-id=\"34ff5ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">key challenge\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a801350 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a801350\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>According to Meta\u2019s\u00a0<strong><span style=\"color: #210a58;\">funding announcement<\/span><\/strong>,\u00a0<em>\u201cmarketing teams are facing more competition and new avenues to tout their products, such as social media. That has ratcheted up demand for software that can streamline workflows.\u201d<\/em>\u00a0With demand comes (well-funded) competition. Being a challenger brand in a growing space means standing out in the minds of savvy prospects. In one of many efforts to turn the dial up on marketing, Meta completed a significant rebrand and signed up for elite sponsorships.<\/p><p>When it came time to maximize their impact and visibility at those events, they called us.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f7c0eac elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"f7c0eac\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-905cad6\" data-id=\"905cad6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a480538 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a480538\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adobe Max\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bebb69 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7bebb69\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c18a54 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7c18a54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As the Platinum sponsor of the\u00a0<span style=\"color: #999999;\"><strong>#AdobeMax<\/strong><\/span>\u00a0conference, Workgroups needed to make a powerful statement with prospects. Our team led a social campaign that got the attention of in-house marketing leaders before, during, and after the event. With a Sculpt team member joining Meta in LA, we customized and promoted content in real-time that captured the quotes and culture of the event.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-680bb6d elementor-hidden-mobile\" data-id=\"680bb6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e8cfbee elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e8cfbee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7ccb987\" data-id=\"7ccb987\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94e4560 elementor-widget elementor-widget-image\" data-id=\"94e4560\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1350\" height=\"522\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/s.png\" class=\"attachment-full size-full wp-image-1645\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/s.png 1350w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/s-300x116.png 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/s-1024x396.png 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/s-768x297.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d18e592 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"d18e592\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ae39237\" data-id=\"ae39237\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb32118 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bb32118\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">our impact\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a44c516 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a44c516\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cc3e72 elementor-widget elementor-widget-text-editor\" data-id=\"8cc3e72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tA successful user-generated photo contest, sponsored keynote promotion, and active community management helped propel Workgroups to become the second most visible Twitter user at the 7,000 person conference for design influencers.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac329ae elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ac329ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"block s1\"><div class=\"ledeModule-body\"><p>We collected dozens of photo submissions, drove hundreds of interactions online and at the booth, and tens of thousands of targeted paid and earned impressions. All contributing to a healthy volume of leads to\u00a0<strong>fill Meta\u2019s sales team\u2019s pipeline.<\/strong><\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dac897e elementor-hidden-mobile\" data-id=\"dac897e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0a2cf7b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0a2cf7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-89bb363\" data-id=\"89bb363\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fd0cf9 elementor-widget elementor-widget-image\" data-id=\"4fd0cf9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1351\" height=\"567\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/2.png\" class=\"attachment-full size-full wp-image-1652\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/2.png 1351w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/2-300x126.png 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/2-1024x430.png 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/2-768x322.png 768w\" sizes=\"(max-width: 1351px) 100vw, 1351px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b3c965 elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default\" data-id=\"9b3c965\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6aaf6dc\" data-id=\"6aaf6dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03bc07e elementor-widget elementor-widget-spacer\" data-id=\"03bc07e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3df577 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d3df577\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Background\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3115688 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3115688\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a09f2c elementor-widget elementor-widget-text-editor\" data-id=\"8a09f2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tHOW Design Live is one of the most celebrated gatherings of creative professionals from agencies and in-house teams across the world.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5173a2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c5173a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"block s1\"><div class=\"ledeModule-body\"><p>With five full days jam-packed with keynotes, speaker sessions, exhibit floor hours, networking events, and workshops, the challenge becomes breaking through the noise. To make a lasting impression with B2B audiences, Meta tapped Sculpt to lead HOW\u2019s social campaign for Workgroups and their sister product ProofMe.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-22b98d8 elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default\" data-id=\"22b98d8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0ee40b0\" data-id=\"0ee40b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-facd1da elementor-widget elementor-widget-spacer\" data-id=\"facd1da\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7729ff0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7729ff0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">our approach\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e27540 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8e27540\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-201537b elementor-widget elementor-widget-text-editor\" data-id=\"201537b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tOur team created two separate \u2014 and simultaneous \u2014 social media executions that made each brand\u2019s distinct voice a natural part of the conference theme and experience.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d1be648 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d1be648\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-f84c4b2\" data-id=\"f84c4b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb304da elementor-widget elementor-widget-image\" data-id=\"fb304da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/20160511_Workgroups_StanceSocksIG4_web.jpg\" class=\"attachment-full size-full wp-image-1668\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/20160511_Workgroups_StanceSocksIG4_web.jpg 1000w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/20160511_Workgroups_StanceSocksIG4_web-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/20160511_Workgroups_StanceSocksIG4_web-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/20160511_Workgroups_StanceSocksIG4_web-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-a3ed574\" data-id=\"a3ed574\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-673a527 elementor-widget elementor-widget-image\" data-id=\"673a527\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/20160516_ProofMe_HOW-Quotes-Photos-04_web.jpg\" class=\"attachment-full size-full wp-image-1669\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/20160516_ProofMe_HOW-Quotes-Photos-04_web.jpg 1000w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/20160516_ProofMe_HOW-Quotes-Photos-04_web-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/20160516_ProofMe_HOW-Quotes-Photos-04_web-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/20160516_ProofMe_HOW-Quotes-Photos-04_web-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9ae90ab\" data-id=\"9ae90ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55c10d5 elementor-widget elementor-widget-image\" data-id=\"55c10d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/CTA-ProofMe-07_web.jpg\" class=\"attachment-full size-full wp-image-1670\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/CTA-ProofMe-07_web.jpg 1500w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/CTA-ProofMe-07_web-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/CTA-ProofMe-07_web-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/CTA-ProofMe-07_web-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/CTA-ProofMe-07_web-768x768.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d9901c2\" data-id=\"d9901c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02435b1 elementor-widget elementor-widget-image\" data-id=\"02435b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/20160428_ProofMe_HOWTemplates-02_web.jpg\" class=\"attachment-full size-full wp-image-1671\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/20160428_ProofMe_HOWTemplates-02_web.jpg 1920w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/20160428_ProofMe_HOWTemplates-02_web-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/20160428_ProofMe_HOWTemplates-02_web-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/20160428_ProofMe_HOWTemplates-02_web-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/20160428_ProofMe_HOWTemplates-02_web-768x768.jpg 768w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/20160428_ProofMe_HOWTemplates-02_web-1536x1536.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-67f6400 elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default\" data-id=\"67f6400\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ba30aeb\" data-id=\"ba30aeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a8a2b8 elementor-widget elementor-widget-spacer\" data-id=\"1a8a2b8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-016dcd4 elementor-widget elementor-widget-heading\" data-id=\"016dcd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">real-time priorities\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6edd2ee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6edd2ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"textModule-block block s1 med_s12\"><p>A dedicated team of DSL community managers, designers, and digital strategists \u2014 including one community manager on the ground in Atlanta \u2014 captured the sights, sounds and emotions of the conference through real-time sharing of quotes, images, graphics, and video. During keynotes and speaker sessions, our team worked swiftly to capture powerful quotes and turn them into eye-catching branded content, going from <strong>speaker quip to social stream in less than 4 minutes.<\/strong><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b8cb6c\" data-id=\"0b8cb6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1e6792 elementor-widget elementor-widget-spacer\" data-id=\"f1e6792\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b83f6c elementor-widget elementor-widget-heading\" data-id=\"9b83f6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">keeping the community managed\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c55ac0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6c55ac0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"textModule-block block s1 med_s12\"><p>Simultaneously, community managers monitored the conference chatter across Twitter and Instagram from HQ. With two brands, five days, and thousands of prospects to meet, we developed a staffing schedule that ensured our eyes were always peeled. Our CMs combed feeds for opportunities to follow, react, and delight attendees. Meanwhile, our Digital Strategist carefully evaluated content performance each day, targeting the most relevant or goal-centered media to anyone using\/searching event hashtags across all three platforms.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-92322d6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"92322d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-be7a460\" data-id=\"be7a460\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-758816b elementor-widget elementor-widget-image\" data-id=\"758816b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1348\" height=\"558\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/3-1.png\" class=\"attachment-full size-full wp-image-1681\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/3-1.png 1348w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/3-1-300x124.png 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/3-1-1024x424.png 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/3-1-768x318.png 768w\" sizes=\"(max-width: 1348px) 100vw, 1348px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e88649 elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default\" data-id=\"0e88649\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dc15cf6\" data-id=\"dc15cf6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8988e5 elementor-widget elementor-widget-spacer\" data-id=\"f8988e5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f28981a elementor-widget elementor-widget-heading\" data-id=\"f28981a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">results\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee48d7c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ee48d7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"textModule-block block s1 med_s12\"><div class=\"textModule-block block s1 med_s12\"><p>Across both brands during the week, our content earned more than 663,000 impressions on Twitter alone, with 6,708 likes and retweets. Each brand acquired more than 100 new Twitter followers from their respective target market. On Instagram, #HowLive stories received more than 374 likes.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ad382c\" data-id=\"7ad382c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dbc7d1 elementor-widget elementor-widget-spacer\" data-id=\"1dbc7d1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-065020c elementor-widget elementor-widget-heading\" data-id=\"065020c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">impact\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8112d33 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8112d33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"textModule-block block s1 med_s12\"><div class=\"textModule-block block s1 med_s12\"><p>Throughout the execution, Twitter carried the bulk of activity and conversation, with Instagram and Facebook playing supporting roles. Both brands were consistently among the top five most active Twitter accounts using the hashtag, striking the right balance of frequency and content selection to achieve high levels of engagement and positive feedback from attendees.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-762c38b elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"762c38b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e0fb329\" data-id=\"e0fb329\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b5074d elementor-widget elementor-widget-text-editor\" data-id=\"5b5074d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While our relationship started with a short-term assignment, our collaboration continued well after we unpacked our bags from Atlanta. Proof that Meta\u2019s own tagline applies to us too:\u00a0<em>\u201cYou were meant to create, leave the rest up to us.\u201d<\/em><\/p><p>\u00a0<\/p><p>Or perhaps Pum said it best:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-442c2fc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"442c2fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-577078b\" data-id=\"577078b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b847b35 elementor-widget elementor-widget-image\" data-id=\"b847b35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1029\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/LIVE-HOW-Quotes-Pum-03.jpg\" class=\"attachment-full size-full wp-image-1693\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/LIVE-HOW-Quotes-Pum-03.jpg 1800w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/LIVE-HOW-Quotes-Pum-03-300x172.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/LIVE-HOW-Quotes-Pum-03-1024x585.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/LIVE-HOW-Quotes-Pum-03-768x439.jpg 768w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2023\/12\/LIVE-HOW-Quotes-Pum-03-1536x878.jpg 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b2d7af elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"9b2d7af\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-33fd8cc\" data-id=\"33fd8cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-122da37 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"122da37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tReady to grow? We&#8217;re ready to go.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea8e07 elementor-align-right elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"1ea8e07\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">get a proposal<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Meta \u2014 B2B social media campaign case study social media campaign Meta is a B2B enterprise SaaS company. When it came time to own the conversation at a global creative gathering, they called DSL. Background Agency partner\u00a0MetaCommunications\u00a0(Meta) is a fast-growing software company creating productivity solutions for the world\u2019s best marketing and creative teams. A home-grown [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":173,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-campaign"],"_links":{"self":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts\/212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/comments?post=212"}],"version-history":[{"count":67,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts\/212\/revisions"}],"predecessor-version":[{"id":1702,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts\/212\/revisions\/1702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/media\/173"}],"wp:attachment":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/media?parent=212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/categories?post=212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/tags?post=212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}