{"id":184,"date":"2023-12-26T17:16:09","date_gmt":"2023-12-26T17:16:09","guid":{"rendered":"https:\/\/digitalsoftwarelabs.com\/casestudies\/?p=184"},"modified":"2024-01-05T17:02:24","modified_gmt":"2024-01-05T17:02:24","slug":"sun-pacific","status":"publish","type":"post","link":"https:\/\/digitalsoftwarelabs.com\/casestudies\/sun-pacific\/","title":{"rendered":"Sun Pacific"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"184\" class=\"elementor elementor-184\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5dd1d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5dd1d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cc4f7a\" data-id=\"7cc4f7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f127049 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"f127049\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-90e1923\" data-id=\"90e1923\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c769a9 elementor-widget elementor-widget-heading\" data-id=\"2c769a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Cuties & Mighties: Surprise, delight, and <br>substantial social media growth<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2cd66f elementor-widget elementor-widget-heading\" data-id=\"c2cd66f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">b2b social media campaign<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25f3699 elementor-widget elementor-widget-text-editor\" data-id=\"25f3699\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<section class=\"workPage container hero u-h_s12\"><div class=\"row row--lg\"><div class=\"hero-content block s1 xl_s34\"><p class=\"hero-body\">Reviving reach and record-levels of engagement for two legacy brands you love.<\/p><\/div><\/div><\/section><section class=\"container photoModule photoModule--large\"><div class=\"row\">\u00a0<\/div><\/section>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cc2e3c5 elementor-hidden-mobile\" data-id=\"cc2e3c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1c58c3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c58c3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2e98cdf\" data-id=\"2e98cdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9bae91 elementor-widget elementor-widget-image\" data-id=\"b9bae91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/SunPacific_Thumbnail-1.jpg\" class=\"attachment-full size-full wp-image-509\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/SunPacific_Thumbnail-1.jpg 600w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/SunPacific_Thumbnail-1-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/SunPacific_Thumbnail-1-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-29ec837 elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default\" data-id=\"29ec837\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e3fbb2e\" data-id=\"e3fbb2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0b9b41 elementor-widget elementor-widget-spacer\" data-id=\"c0b9b41\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2a893 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bf2a893\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Background\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82841ff elementor-widget elementor-widget-text-editor\" data-id=\"82841ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sun Pacific is a produce powerhouse, but you probably know them as the folks behind beloved brand, Cuties. They produce oranges, tomatoes, grapes, clementines, kiwi, and tree fruits, shipping more than 75 million boxes of fresh fruit sold each year.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-cecf85e\" data-id=\"cecf85e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36475ef elementor-widget elementor-widget-spacer\" data-id=\"36475ef\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd1756 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4fd1756\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">brief<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a17d59b elementor-widget elementor-widget-text-editor\" data-id=\"a17d59b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>DSL worked with\u00a0<strong><span style=\"color: #210a58;\">Sun Pacific<\/span><\/strong>\u00a0to elevate the social media content, amplification, and engagement strategy for two of their popular brands,\u00a0<span style=\"color: #210a58;\"><strong>Cuties<\/strong><\/span>\u00a0citrus fruit and\u00a0<strong>Mighties<\/strong>\u00a0kiwi fruit. Our brief? Keep the brand relevant and top-of-mind with customers year-round \u2014 while supporting nationwide B2B sales goals with retailers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e4d9841\" data-id=\"e4d9841\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce730d1 elementor-widget elementor-widget-spacer\" data-id=\"ce730d1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dddc94 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8dddc94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">challenge\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-102e90a elementor-widget elementor-widget-text-editor\" data-id=\"102e90a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Cuties brand accounts had fallen flat, and still focused on traditional, \u2018kid-friendly snack\u2019 positioning despite being the most recognized clementine brand with a wide audience. The social media calendar focused on branded graphics surrounding holidays and seasons. With no paid social advertising, reach had stalled. Mighties lacked a clear strategy and effort resulting in minimal engagement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-80e7e03 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"80e7e03\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dc3e309\" data-id=\"dc3e309\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98aff98 elementor-widget elementor-widget-image\" data-id=\"98aff98\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/sculpt-social-website_mock_02.jpg\" class=\"attachment-full size-full wp-image-522\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/sculpt-social-website_mock_02.jpg 1200w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/sculpt-social-website_mock_02-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/sculpt-social-website_mock_02-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/sculpt-social-website_mock_02-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/sculpt-social-website_mock_02-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0026048\" data-id=\"0026048\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bdc080 elementor-widget elementor-widget-heading\" data-id=\"9bdc080\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bring back the joy. Embrace the weird. Test everything.\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-695cc3e elementor-widget elementor-widget-heading\" data-id=\"695cc3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our approach:\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5470ff4 elementor-widget elementor-widget-text-editor\" data-id=\"5470ff4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>DSL introduced a new content series, refreshed brand personalities, and seasonal activations based on discoveries uncovered from social listening. Our approach was brand and channel-specific, and included creating the \u201ccutest corner of the internet\u201d for Cuties fans on Facebook\/Instagram\u2014 a bright spot in a divisive place.<\/p><p>For Mighties, their mischievous-looking mascot became our inspiration for a fun brand voice.<\/p><p>When your brand has high brand awareness, your strategy needs to shift. So we asked:<\/p><p>What wouldn\u2019t they expect from us?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0a9fb86 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0a9fb86\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d939dd0\" data-id=\"d939dd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7faff95 elementor-widget elementor-widget-image\" data-id=\"7faff95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_1_091522.jpg\" class=\"attachment-full size-full wp-image-529\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_1_091522.jpg 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_1_091522-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_1_091522-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_1_091522-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_1_091522-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9dab887\" data-id=\"9dab887\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54fef96 elementor-widget elementor-widget-image\" data-id=\"54fef96\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/website_mock_10-b.jpg\" class=\"attachment-full size-full wp-image-530\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/website_mock_10-b.jpg 1200w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/website_mock_10-b-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/website_mock_10-b-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/website_mock_10-b-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/website_mock_10-b-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2949fb4 elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"2949fb4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb9f1a6\" data-id=\"bb9f1a6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-172f3d0 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"172f3d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3e0ee52\" data-id=\"3e0ee52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6d23d1 elementor-widget elementor-widget-heading\" data-id=\"a6d23d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">our social media strategy\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0656e93 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0656e93\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506b8de elementor-widget elementor-widget-text-editor\" data-id=\"506b8de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"block s1\"><p class=\"ledeModule-lede h2\">An integrated approach to content, channel, and paid.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cda27f3 elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default\" data-id=\"cda27f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f4150ad\" data-id=\"f4150ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a9d4ee elementor-widget elementor-widget-spacer\" data-id=\"4a9d4ee\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12f03b5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"12f03b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">content strategy\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ca7a1 elementor-widget elementor-widget-text-editor\" data-id=\"52ca7a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"textModule-block block s1 med_s13\"><p>UGC, helpful tips, delicious product shoots, and gamification formed the base of our content strategy.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-15d17ca\" data-id=\"15d17ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e246794 elementor-widget elementor-widget-spacer\" data-id=\"e246794\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc8743 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ebc8743\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">channel strategy\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58ae32a elementor-widget elementor-widget-text-editor\" data-id=\"58ae32a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"textModule-block block s1 med_s13\"><p>Our approach to copy and community management shifted with the channels. On Facebook, we had a community of household grocery shoppers 500,000+ strong to entertain \u2014 skewed towards older women. We kept a playful tone and mixed in lots of \u2018we ask, you answer\u201d content which lifted comments. On Twitter, we monitored untagged brand conversation and engaged directly to create surprise and delight moments.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7e46279\" data-id=\"7e46279\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0c595c elementor-widget elementor-widget-spacer\" data-id=\"c0c595c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1715fd5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1715fd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">embracing paid\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-185fa39 elementor-widget elementor-widget-text-editor\" data-id=\"185fa39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"textModule-block block s1 med_s13\"><p>Since the \u201con-season\u201d for Cuties ramps up during October-November and ends in the spring, we designed our paid media campaigns to match. While low season focused on organic social media engagement, the on-season activities paired content with paid media to amplify top-performing posts to over 2 million shoppers nationwide via Meta and Twitter advertising.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d19b92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d19b92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b6776b\" data-id=\"5b6776b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bcc8a95 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"bcc8a95\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f463462\" data-id=\"f463462\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fd5228 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0fd5228\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">results = sustained growth\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89cd22e elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"89cd22e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-819d640 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"819d640\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>DSL reversed an audience decline and contributed to a substantial lift in YoY social and business KPIs across the board in year one (and onwards).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21238a5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"21238a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Highlights included:\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2ada20 elementor-widget__width-initial elementor-mobile-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a2ada20\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">27,000% growth in Instagram reach<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">33+ million impressions across channels<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Triple-digit growth in reach<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">75% growth in followers on Twitter<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b60671 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0b60671\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>All while using only 50% of the allocated paid budget.<\/p><p>Throw in some unexpected celebrity moments, an official Disney partnership, and lots of surprise and delight, and you have one successful year on social \u2014 with many major moments since.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84e0b84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84e0b84\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36a343c\" data-id=\"36a343c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7745998 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"7745998\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-732aec6\" data-id=\"732aec6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4934f69 elementor-widget elementor-widget-text-editor\" data-id=\"4934f69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tContent Strategy Snapshot\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-218b889 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"218b889\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2c485a\" data-id=\"d2c485a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3374a4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d3374a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"block s1\"><div class=\"block s1\"><p class=\"ledeModule-lede h2\">For Mighties, we leveraged mascot &#8220;Fuzzy&#8221; to make content that was playful, relatable, and just a teeeny bit unhinged.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-436880b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"436880b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a88a284\" data-id=\"a88a284\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fb1792 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7fb1792\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f3154e4\" data-id=\"f3154e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ae98be elementor-widget elementor-widget-image\" data-id=\"7ae98be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_1_091522.png\" class=\"attachment-full size-full wp-image-589\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_1_091522.png 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_1_091522-300x300.png 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_1_091522-1024x1024.png 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_1_091522-150x150.png 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_1_091522-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3493af7\" data-id=\"3493af7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8ca8b0 elementor-widget elementor-widget-image\" data-id=\"c8ca8b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_2_091522.png\" class=\"attachment-full size-full wp-image-590\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_2_091522.png 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_2_091522-300x300.png 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_2_091522-1024x1024.png 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_2_091522-150x150.png 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_2_091522-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-16f577d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"16f577d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-804ea8b\" data-id=\"804ea8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa5e52d elementor-widget elementor-widget-image\" data-id=\"fa5e52d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_3_091522.png\" class=\"attachment-full size-full wp-image-591\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_3_091522.png 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_3_091522-300x300.png 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_3_091522-1024x1024.png 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_3_091522-150x150.png 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_3_091522-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c59a44\" data-id=\"5c59a44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8cf94b elementor-widget elementor-widget-image\" data-id=\"f8cf94b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_4_091522-1.png\" class=\"attachment-full size-full wp-image-592\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_4_091522-1.png 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_4_091522-1-300x300.png 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_4_091522-1-1024x1024.png 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_4_091522-1-150x150.png 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445350_SunPacificCaseStudy03_4_091522-1-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3cee633 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"3cee633\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-283ecdd\" data-id=\"283ecdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-215d866 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"215d866\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tA real partnership with one of the world&#8217;s most beloved brands is hard to come by \u2014 and harder to get approved. We worked hand-in-hand with the Disney brand team to develop co-branded content series that supported each other and performed.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e5a987d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e5a987d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-626ac54\" data-id=\"626ac54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e446acc elementor-widget elementor-widget-image\" data-id=\"e446acc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445352_SunPacificCaseStudy03_1_091422.jpg\" class=\"attachment-full size-full wp-image-602\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445352_SunPacificCaseStudy03_1_091422.jpg 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445352_SunPacificCaseStudy03_1_091422-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445352_SunPacificCaseStudy03_1_091422-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445352_SunPacificCaseStudy03_1_091422-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445352_SunPacificCaseStudy03_1_091422-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-35b05d6\" data-id=\"35b05d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ab45d1 elementor-widget elementor-widget-image\" data-id=\"5ab45d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445352_SunPacificCaseStudy03_3_091422.jpg\" class=\"attachment-full size-full wp-image-603\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445352_SunPacificCaseStudy03_3_091422.jpg 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445352_SunPacificCaseStudy03_3_091422-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445352_SunPacificCaseStudy03_3_091422-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445352_SunPacificCaseStudy03_3_091422-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445352_SunPacificCaseStudy03_3_091422-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2cd7b68 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2cd7b68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a51d49a\" data-id=\"a51d49a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ac0f1e elementor-widget elementor-widget-image\" data-id=\"7ac0f1e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_5_091522.png\" class=\"attachment-full size-full wp-image-604\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_5_091522.png 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_5_091522-300x300.png 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_5_091522-1024x1024.png 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_5_091522-150x150.png 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_5_091522-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8c86f6a\" data-id=\"8c86f6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-531f15a elementor-widget elementor-widget-image\" data-id=\"531f15a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445348_SunPacificCaseStudy01_1_091522.jpg\" class=\"attachment-full size-full wp-image-605\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445348_SunPacificCaseStudy01_1_091522.jpg 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445348_SunPacificCaseStudy01_1_091522-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445348_SunPacificCaseStudy01_1_091522-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445348_SunPacificCaseStudy01_1_091522-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445348_SunPacificCaseStudy01_1_091522-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-977e59d elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"977e59d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-15261ba\" data-id=\"15261ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-211cdf4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"211cdf4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">memes\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7023508 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7023508\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66ad4c6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"66ad4c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWe served our community dozens of trending prompts and personalized memes to keep things fresh.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-97c3b50 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"97c3b50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-73a4c10\" data-id=\"73a4c10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc6b365 elementor-widget elementor-widget-image\" data-id=\"cc6b365\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_3_091422-1.png\" class=\"attachment-full size-full wp-image-624\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_3_091422-1.png 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_3_091422-1-300x300.png 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_3_091422-1-1024x1024.png 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_3_091422-1-150x150.png 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_3_091422-1-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f3515e9\" data-id=\"f3515e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b8040e elementor-widget elementor-widget-image\" data-id=\"4b8040e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_5_091422-1.png\" class=\"attachment-full size-full wp-image-623\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_5_091422-1.png 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_5_091422-1-300x300.png 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_5_091422-1-1024x1024.png 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_5_091422-1-150x150.png 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_5_091422-1-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3eb0490 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3eb0490\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5f3dda5\" data-id=\"5f3dda5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28a8189 elementor-widget elementor-widget-image\" data-id=\"28a8189\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445348_SunPacificCaseStudy01_3_091522.jpg\" class=\"attachment-full size-full wp-image-621\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445348_SunPacificCaseStudy01_3_091522.jpg 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445348_SunPacificCaseStudy01_3_091522-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445348_SunPacificCaseStudy01_3_091522-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445348_SunPacificCaseStudy01_3_091522-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445348_SunPacificCaseStudy01_3_091522-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b3fc698\" data-id=\"b3fc698\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08297d2 elementor-widget elementor-widget-image\" data-id=\"08297d2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445348_SunPacificCaseStudy01_4_091522.jpg\" class=\"attachment-full size-full wp-image-620\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445348_SunPacificCaseStudy01_4_091522.jpg 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445348_SunPacificCaseStudy01_4_091522-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445348_SunPacificCaseStudy01_4_091522-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445348_SunPacificCaseStudy01_4_091522-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445348_SunPacificCaseStudy01_4_091522-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8079e67 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8079e67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3c239b6\" data-id=\"3c239b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0a7b43 elementor-widget elementor-widget-image\" data-id=\"a0a7b43\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_2_091422.png\" class=\"attachment-full size-full wp-image-619\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_2_091422.png 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_2_091422-300x300.png 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_2_091422-1024x1024.png 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_2_091422-150x150.png 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_2_091422-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b8b7ca4\" data-id=\"b8b7ca4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dd9628 elementor-widget elementor-widget-image\" data-id=\"5dd9628\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_4_091422.png\" class=\"attachment-full size-full wp-image-617\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_4_091422.png 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_4_091422-300x300.png 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_4_091422-1024x1024.png 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_4_091422-150x150.png 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_4_091422-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-565f956 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"565f956\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cf6c118\" data-id=\"cf6c118\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49c6f7a elementor-widget elementor-widget-image\" data-id=\"49c6f7a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_6_091422.png\" class=\"attachment-full size-full wp-image-616\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_6_091422.png 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_6_091422-300x300.png 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_6_091422-1024x1024.png 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_6_091422-150x150.png 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_6_091422-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-83f8fc0\" data-id=\"83f8fc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90cdf2b elementor-widget elementor-widget-image\" data-id=\"90cdf2b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_7_091422.jpg\" class=\"attachment-full size-full wp-image-615\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_7_091422.jpg 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_7_091422-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_7_091422-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_7_091422-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445354_SunPacificCaseStudy04_7_091422-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-24907c6 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"24907c6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0781c36\" data-id=\"0781c36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1704da6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1704da6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">top performing ads\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b09afb4 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b09afb4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c1c18 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"67c1c18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"block s1\"><p class=\"ledeModule-lede h2\">Our top-performing ads began life as organic posts. Paired with amplification they reached an additional 2+ million Cuties shoppers with a low CPM.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f9b2d3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4f9b2d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cf44b1c\" data-id=\"cf44b1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fffd77 elementor-widget elementor-widget-image\" data-id=\"3fffd77\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_2_091522.jpg\" class=\"attachment-full size-full wp-image-631\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_2_091522.jpg 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_2_091522-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_2_091522-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_2_091522-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_2_091522-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f9f45e1\" data-id=\"f9f45e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70f4ff6 elementor-widget elementor-widget-image\" data-id=\"70f4ff6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_4_091522.jpg\" class=\"attachment-full size-full wp-image-632\" alt=\"\" srcset=\"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_4_091522.jpg 1080w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_4_091522-300x300.jpg 300w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_4_091522-1024x1024.jpg 1024w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_4_091522-150x150.jpg 150w, https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-content\/uploads\/2024\/01\/1445349_SunPacificCaseStudy02_4_091522-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0eb9170 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"0eb9170\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bf21c38\" data-id=\"bf21c38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eb0c9b elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"6eb0c9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tReady to grow? We&#8217;re ready to go.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b0d12 elementor-align-right elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"45b0d12\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">get a proposal<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cuties &#038; Mighties: Surprise, delight, and substantial social media growth b2b social media campaign Reviving reach and record-levels of engagement for two legacy brands you love. \u00a0 Background Sun Pacific is a produce powerhouse, but you probably know them as the folks behind beloved brand, Cuties. They produce oranges, tomatoes, grapes, clementines, kiwi, and tree [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-campaign"],"_links":{"self":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts\/184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/comments?post=184"}],"version-history":[{"count":61,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts\/184\/revisions"}],"predecessor-version":[{"id":1480,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts\/184\/revisions\/1480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/media\/165"}],"wp:attachment":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/media?parent=184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/categories?post=184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/tags?post=184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}