{"id":182,"date":"2023-12-26T17:15:16","date_gmt":"2023-12-26T17:15:16","guid":{"rendered":"https:\/\/digitalsoftwarelabs.com\/casestudies\/?p=182"},"modified":"2024-01-04T20:38:39","modified_gmt":"2024-01-04T20:38:39","slug":"blend","status":"publish","type":"post","link":"https:\/\/digitalsoftwarelabs.com\/casestudies\/blend\/","title":{"rendered":"Blend"},"content":{"rendered":"\t\t
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Blend - Scaling up social creative for a
FinTech Unicorn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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b2b social media\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As hyper-growth startup Blend ramped up brand and demand campaigns, they tapped DSL to power their ad creative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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our brief\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As Blend.com ramped up ABM, social, content, and demand-gen campaigns, they built lots of long-form content. Whitepapers, webinars \u2014 you name it. The challenge? How do you distribute them on social in formats that actually perform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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our approach\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One campaign becomes dozens of assets. Sculpt joined Blend\u2019s Asana and became a part of the campaign workflow. Then, DSL repurposed pillar content into batches of dozens and eventually hundreds of thumb-stopping post and ad variants formatted for every placement possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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our impact\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DSL provided expedited creative for high-impact campaigns at a high production value (without sacrificing precious internal resources). One pilot project turned into a multi-year relationship<\/strong>\u00a0as the elevated campaigns\u00a0outperformed baseline campaigns on CPC and CPL<\/strong>\u00a0against their ABM target accounts (sometimes as much as a 50% higher CTR).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tReady to grow? We’re ready to go.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tget a proposal<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Blend – Scaling up social creative for a FinTech Unicorn b2b social media As hyper-growth startup Blend ramped up brand and demand campaigns, they tapped DSL to power their ad creative. our brief As Blend.com ramped up ABM, social, content, and demand-gen campaigns, they built lots of long-form content. Whitepapers, webinars \u2014 you name it. […]<\/p>\n","protected":false},"author":1,"featured_media":175,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-social-media"],"_links":{"self":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts\/182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/comments?post=182"}],"version-history":[{"count":31,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts\/182\/revisions"}],"predecessor-version":[{"id":1380,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/posts\/182\/revisions\/1380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/media\/175"}],"wp:attachment":[{"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/media?parent=182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/categories?post=182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalsoftwarelabs.com\/casestudies\/wp-json\/wp\/v2\/tags?post=182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}