Background
Livability, a division of Journal Communications, is a niche media and content company serving economic development organizations (EDO). Their flagship Livability.com generates millions of pageviews on their original research and articles exploring the best small to mid-sized cities for work, play, and quality of life.
brief
Livability won clients through the strength of their brand and the hustle of their business development team. Their BDs organized by geography and made their presence known through tried-and-true, face-to-face relationship building. Then 2020 happened. When Zoom became the norm, it was time for a digital-first approach to amplify thought leadership content, attract new leads, AND nurture existing ones. That’s when Sculpt came in.
challenge
Livability works with a niche audience: Decision makers at Chambers of Commerce and Economic Development Organizations. While paid social platforms offer a wealth of targeting options, none of them fall into these two categories.