Hy-Vee Newton

brand awareness

Come once for the deals. Come back for the feels.

Background

Hy-Vee Newton is an employee-owned supermarket located in the heart of Newton, Iowa. It’s a full-service supermarket with a Market Cafe, bakery, delicatessen, floral department, dine-in and carryout food service, wine and spirits, pharmacy, HealthMarket, and Starbucks.

Approach

In an always-on world, social media has become an important touch point in the customer experience. Yes, even in the frozen foods aisle. In order to stay connected with their price-conscious audience, Hy-Vee embraced brand storytelling through social channels.

our approach

Taking fans behind the counter and beyond the name tag.

steals and deals

The bottom line: Hy-Vee Newton has the best deal in town. A constant stream of (creative) cost-focused content made that value proposition crystal clear.

consumer education

Price conscious and always on the go, we showed a young generation of shoppers how Hy-Vee can give them solutions to maximize their time and dollar.

human storytelling

As a new chain in a small town, it takes a familiar face to win the trust of the locals. We shined the spotlight on Hy-Vee’s passionate employees to remind people there’s a smile in every aisle.

We were thrilled with the work that DSL provided and
look forward to working with them again in the future.

Todd Fox, Hy-Vee Newton Store Director

our impact

DSL came out of the gate with an updated content strategy, and growth came quick. We saw a +22.7% lift in new Newton-area fans and +20.9% lift in engaged users in our first three months. Overall between July and January, we helped grow Hy-Vee’s healthy Facebook audience by +63.4%. The case for social was sealed.

Ready to grow? We’re ready to go.